

Marketing CRM Software Comparison
Insightly vs Streak: Honest Comparison for 2026
Insightly and Streak solve the same problem — keeping sales organized — but from opposite angles. Insightly is a traditional CRM (with unusual project management depth) that you access via web or mobile. Streak lives inside Gmail as an overlay, eliminating context switching.
Insightly costs $29–$99 per user monthly with unlimited contacts. Streak runs $15–$99 per user monthly but limits contacts at lower tiers and lacks native project management. For teams with actual project work or client deliverables, Insightly is the faster horse.
For Gmail addicts managing straightforward pipelines, Streak's Gmail integration is genuinely clever — but it comes with functional limits that become obvious around deal count or team size.
Quick Answer
Short take: how each platform fits before you read the full breakdown.
Insightly
Insightly: Project-driven teams and agencies managing multiple client relationships who need built-in project management, document collaboration, and custom fields without paying enterprise licensing fees.
Streak
Streak: Gmail-first teams and solopreneurs who live in their inbox and want zero learning curve — your CRM lives inside Gmail, not in a separate tab.
The Verdict
Overall Winner
Insightly for most growing businesses.
It's a fully-featured CRM with project management baked in.
Streak wins only if your team never leaves Gmail and you're willing to accept pipeline-only functionality.
Insightly at $29/user/month is $12/month cheaper than Streak's starter tier, and you get actual projects, not just email tracking.
Comparison Table
Side-by-side breakdown — the Edge column is our verdict on each category.
Starting Price
Insightly
$29/user/month (Core plan, unlimited contacts)
Streak
$15/user/month (Starter plan, 500 contact limit)
Our Edge
streak
Where You Work
Insightly
Web app, mobile app, or Outlook/Gmail plugin
Streak
Inside Gmail only (web and mobile Gmail apps)
Our Edge
tie
Project Management
Insightly
Built-in: milestone tracking, task assignments, document collaboration
Streak
None — pipeline and email tracking only
Our Edge
insightly
Automation & Workflows
Insightly
Multi-step workflows, conditional logic, custom field rules
Streak
Basic email triggers and task creation, no conditional logic
Our Edge
insightly
Contact Limits at Entry Level
Insightly
Unlimited contacts at every tier
Streak
500 contacts at $15/user (jumps to 2,500 at $49/user)
Our Edge
insightly
Integration Breadth
Insightly
100+ integrations including Zapier, HubSpot, Salesforce, QuickBooks
Streak
35+ integrations, Gmail ecosystem focused (Slack, Teams, Zapier)
Our Edge
insightly
Team Onboarding Speed
Insightly
2–3 days to productive (platform familiarity required)
Streak
Same day (if your team already uses Gmail)
Our Edge
streak
Data Export & Lock-in
Insightly
CSV export available, no forced annual contract
Streak
Full data export, month-to-month only
Our Edge
tie
Decision Guide
Match a situation to a recommendation—then open a trial or a sibling comparison.
- Running a marketing agency with multiple client accounts and ongoing deliverables
Go with Insightly. Non-negotiable reason: project management is built in. You track client scope, team capacity, and milestones without Asana. Streak has no project layer, so you'd buy three tools (Streak + project software + task management). Insightly at $29/user is cheaper and fewer logins.
See related guide → - Solo founder or 2-person startup selling a single product, living in Gmail
Go with Streak. You live in Gmail already. Streak's $15/user tier is $30/month for both of you. Insightly is overkill — you don't need projects or custom objects. Streak's email-first approach means less app fatigue.
See related guide → - 5+ person sales team managing 50+ deals/month and integrating with accounting software
Go with Insightly. Streak lacks the reporting, workflow depth, and integration breadth you'll need. Insightly integrates with QuickBooks, Xero, and Salesforce cleanly. Streak's integrations are lighter. Plus Insightly's contact limits won't force expensive tier jumps.
- Real estate team managing listings and client follow-ups
Go with Insightly. Real estate workflows need task management (showings, inspections, closings), which Insightly handles. Streak's pipeline-only model forces a separate task tool. Insightly's custom fields handle property data cleanly.
See related guide → - Switching from Salesforce or another enterprise CRM
Choose Insightly if you want project management included or Streak if your team is 100% Gmail-based and you want a lighter alternative. Insightly's data model is closer to Salesforce's (objects, relationships, automation). Streak is a step backward in features for Salesforce teams but a step forward in usability.
See related guide →
Key Differences
High-signal contrasts buyers notice in evaluations and migrations.
- Insightly includes project management and milestones; Streak is pipeline-only. For agencies, consultancies, or service businesses, this is non-negotiable — Streak requires a separate project tool.
- Streak lives in Gmail and requires zero setup learning curve. Insightly is a new app your team learns. If your team is Gmail-first and resistant to new platforms, Streak's integration matters. If your team has Slack, Salesforce, or existing tools, Insightly's 100+ integrations matter more.
- Insightly has unlimited contacts at every tier ($29 base). Streak's $15 tier caps at 500 contacts — forcing $49/user upgrades early. For contact-heavy businesses (agencies, recruiting, real estate), Insightly is cheaper long-term.
- Insightly's workflows have conditional logic and multi-step automation. Streak's automation is email-trigger based only. For complex lead scoring, progressive profiling, or deal-stage workflows, Insightly is more capable.
- Streak's data lives in Gmail — email threads become deal records. Insightly separates emails from deal records. For legal, compliance, or data governance (financial services, healthcare), Insightly's data structure is cleaner.
Best For Pricing
insightly — At scale, Insightly is 30–40% cheaper. A 5-person team pays $145/month on Streak's Starter (500 contact limit, causing forced upgrades) vs. $145/month on Insightly Core with zero contact restrictions. For a 10-person team, Insightly costs $290/month; Streak's minimum functional setup is $490/month to avoid contact limits.
Best For Agencies
insightly — Agencies track deliverables, not just deals. Insightly's project module handles scope, milestones, and resource allocation without a third tool. Streak has no project tracking, forcing agencies to Asana, Monday, or Trello for work management — that's context switching your team pays for daily.
Best For Scaling Teams
insightly — Streak's contact and deal limits create tier-jumping costs fast. Streak's $49/user tier caps you at 2,500 contacts; Insightly's $29 tier is unlimited. At 15 team members and 5,000 contacts, Streak forces $735/month; Insightly stays at $435/month. Insightly's reporting and workflow automation scale cleanly; Streak's email-first architecture creates data silos as teams grow.
Still Deciding?
Explore every angle before you commit. Each link goes deeper on a specific question.
More Insightly comparisons
Budget / Cheaper Alternatives
Pricing Breakdown
- Insightly: Core ($29/user/month, annual or month-to-month) includes unlimited contacts, basic workflows, project management, 2 custom objects, Zapier.
- Plus ($49/user/month) adds advanced automation, 5 custom objects, API access, white-label portal.
- Professional ($99/user/month) adds unlimited custom objects, priority support, advanced analytics.
- No per-contact charges.
- No setup fees.
- Streak: Starter ($15/user/month, limited to 500 contacts per user) includes basic email tracking, pipeline.
- Professional ($49/user/month, 2,500 contacts) adds custom fields, API, basic automation.
- Business ($99/user/month, unlimited contacts) adds advanced automation, collaboration tools, reporting.
- Month-to-month only; no annual discount.
- Hidden cost: Streak's contact limits force upgrades faster than Insightly's unlimited model.
- A team managing 5,000 contacts on Streak costs 40% more than Insightly.
Real-World Insight
- Insightly's biggest friction point is onboarding.
- The platform has depth — custom objects, field mapping, project templates — and teams often waste weeks configuring fields they don't need.
- Out of the box, Insightly is blank.
- Streak is the opposite problem: it's immediately productive but hits a wall fast.
- By month 3, teams realize they need project tracking, deal templates, or reporting depth that Streak doesn't offer.
- Support-wise, Insightly's email support averages 24–48 hour response (slow for blocking issues).
- Streak's support is faster but lighter — they'll help with Gmail sync bugs, not strategy.
- Insightly scales cleanly to 20+ users.
- Streak's Gmail-first architecture creates data fragmentation — team members manage email differently, and insights scatter across inboxes.
- The real decision lives here: does your business need to track work (projects, tasks, milestones), or just opportunities?
- If you're a startup selling SaaS with a pipeline of qualified leads, Streak's simplicity is an asset.
- If you're a marketing agency juggling client work, Insightly pays for itself by eliminating Asana or Monday fees.
- Also honest truth: both tools lose deals to HubSpot for growing teams.
- HubSpot's free tier covers what Insightly Core costs ($29/user), and HubSpot's automation is cleaner.
- Insightly's advantage is project management; Streak's is Gmail integration.
- HubSpot's advantage is it does both okay.
Not Sure Yet? Explore Alternatives
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- HubSpot
- Pipedrive
- ActiveCampaign
- Notion or Monday
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